Richmond Hill is a town located in Southern Ontario in the central portion of York Region, Ontario. It is part of the Greater Toronto Area, being located about halfway between Toronto and Lake Simcoe. The town's motto is En la rose, je fleuris (French for "Like the rose, I flourish"), reflecting the fact that the town was a centre of rose-growing in the early 20th century. At that time, it was known as the "Rose Capital" of Canada. A more recent motto is A little north, a little nicer, in reference to the quieter lifestyle there as opposed to the city of Toronto further south.